This role, reporting to the CMO, is responsible for:
Cross-functional, cross-departmental growth marketing initiatives to improve our KPIs, primarily CAC and LTV but many others
Driving testing and optimization throughout the entire user journey, including Conversion Rate Optimization, Referral Rate Optimization and more
Focusing on retention and monetization initiatives that drive subscription lifespan, LTV and other forms of engagement with our active and inactive subscriber base
Working with UA and Marketing teams to ensure all programs play well with each other, such that the whole is greater than the sum of its parts
Communicating test learnings throughout the organization
What We’ll Love About You:
Understanding of Growth Marketing as a program practice. You read Grow.co, speak like a pirate, follow Andrew Foxwell, read Andrew Chen and applied to Demand Curve or Reforge
The ability to speak to both humans and algorithms. You live and breathe the data, but understand the importance of developing a true relationship with the consumer
Ability to lead through change and ambiguity while building foundational strategy and core competencies
Excellent communication skills; both verbal and written to clearly convey market dynamics, strategies, tactics, rationale and results
Ability to work across departments to bring our growth marketing practice to life through the entire customer journey, from acquisition to referral.
You understand that brand marketing and performance marketing are interconnected, and that data can inform and improve both. We believe the goal of marketing is to create, convert and build relationships with real human beings, driven by considered brand-building efforts and measured through data
What You’ll Need to Have:
7+ years of experience in digital-first consumer marketing, with a full-funnel approach to marketing
A data-driven approach to measurement, process and system creations while still harnessing the impact of innovation, creativity and crazy ideas
Ability to succeed in a fast-paced environment, including quickly and accurately assessing opportunities to determine the best approach.
Strong functional leadership experience with a “no job is too small” mindset as we scale with an entrepreneurial mindset across multiple team functions
An understanding of or fascination with behavioral economics, understanding how to nudge real people at scale
Strong experience in A/B testing - you have an Always Be Testing mindset and understand the best way to hone our KPIs is through ideation and optimization
The ability to balance subscriber-centric, bottom-line, and team-oriented marketing strategies
Experience driving success in a high-growth, e-commerce or subscription organization
Track record of scaling up multiple phases in the AARRR funnel
In-depth knowledge and expertise in paid media, content marketing, SEO, influencers, affiliate, and social media
Strong reporting expertise in attribution and site analytics
A self starter who proactively identifies problems as well as solutions, and are always seeking ways to improve the site even with limited resources
A strategic, entrepreneurial thinker who isn’t afraid to push the envelope and take calculated risks in the name of driving big wins
Data-driven and analytical. You always try to back decisions with data. When data is not available, you’re comfortable driving data analysis to inform decisions.
Customer-obsessed: You care deeply about building the right experience for our users, and try to do so from data analysis to market research to iterative testing
What You’ll Love About Us:
Competitive base compensation
Paid Time Off
401k with Company Match
Medical, Dental, Vision, and Commuter Benefits
Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts
Complimentary Scentbird Membership
A fun, creative and energetic work environment
Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.
About the Brands:
Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
Deck of Scarlet: Deck of Scarlet was created to break the boredom and shake up clean beauty. The line of bold cosmetics features vivid colors, innovative textures, and unprecedented finishes that bring the fun and creativity back to clean beauty.
Confessions Of A Rebel: We’re not afraid to provoke. Our fragrances are made to excite and inspire: some are subversive, others are straightforward, all are compelling in their own right. He, she, they, YOU - our confessions are not caged in by gender.
Goodhabit: Built for the digitally native generation, Goodhabit is pioneering the movement in defending your skin against artificial blue light and modern day skin stressors. We’re developing clean, conscious, and effective skincare solutions that keep you connected, and your skin, protected.
Sanctuary: Our newest brand to the Scentbird family. This fragrance, just like the playful creature that was its muse, this scent opens with an energetic blend of red berries and fresh bamboo as a nod to the Red Panda’s favorite foods, while pink pepper adds an extra lively twist. Verdant notes like white tea, violet, and oakmoss pay homage to its habitat in the Himalayan Forests and mountains of China, as cashmere woods evoke a soft, cuddly feeling.
Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.