He/she will partner closely and report into the Creative Director to develop and maintain the brand language and guidelines for Scentbird and all of the four private-owned brands: Deck of Scarlet, Confessions of a Rebel, GoodHabit and Sanctuary. The Brand Packaging Design Director is responsible for maintaining the vision for the brand with leaders across the organization and ensuring consistency across multiple mediums and user touchpoints, primarily, across digital, print and packaging. He/she will guide the design team and drive creative solutions in translating the brand guidelines into graphics, layouts, typography, illustration whilst partnering closely with the art director to ensure a cohesive brand message. No lone wolves mentality. He/she will be comfortable and confident leading and managing junior creatives; and proactively manage time and deadlines; and work together to streamline processes. He/she must be hands-on, agile, strategic yet detail-oriented, inclusive & collaborative and is able to work on a wide range of projects.
What You’ll Be Responsible For:
Provide hands-on and clear creative and design direction, overseeing a team of full-time and freelance graphic designers and image makers to fulfill your vision
Lead; you’ll be a leader within the team and across the company, evolving both your craft and communication skills
Drive the creative process from concept to creation
Own and improve brand guidelines, ensuring consistency across all channels and being strategic about it (i.e. brand, email or social guidelines)
Collaborate with cross-functional teams; You’ll partner closely with other creative departments, program managers, product owners, producers, brand and marketing teams to create fresh and practical solutions.
Stay ahead of trends in the contemporary culture and the luxury space, evolve our core assets and ensure a cohesive seasonal message
Packaging: provide design direction on layout grids, typography, colour palettes, and basic production techniques to designers. Oversee & Approve final release work.
Print marketing design (i.e. brand cards, OOH campaign and any print collateral)
Oversee website design and development with agencies and/or internal UX/UI team
Internal communications (i.e. sales and presentation decks, internal branding requests)
Digital marketing design (i.e. email blasts and newsletters; web banners, social) translate creative into a digital environment that ensures a cohesive brand story for each brand and product
What We’ll Love About You:
Someone who is detail oriented without losing sight of the big picture
Must have ability to manage a team, lead, and mentor: highly organized, passionate, strategic-thinker, collaborative, self-starter, strong communication, and a team player
Strong eye and sense of visual style — design, photography, typography, graphics, etc — with an understanding and appreciation of luxury / prestige
Develop and maintain a design/photography benchmark
Knowledgeable of the standards and limitations associated with designing brand systems.
A solid understanding of typography, composition and grids
Ability to demonstrate a high level of design craft
Comfortable working with creative direction that spans many formats, including but not limited to typography, Illustration, Animation, 3D, photography, and video
Efficient management of time and deadlines
What You’ll Need to Have:
Adobe CS, Keynote and Figma.
Experience updating and maintaining brand guidelines and design processes
Strong understanding of branding, marketing, advertising, and digital
Basic knowledge of packaging and systems experience. Has a general idea how to realize a physical product.
Must have some experience in the beauty, fashion, luxury products or brands.
BFA/BA degree from four-year college or university (preferably in Graphic Design, Packaging, Digital Design, Advertising or a related field)
Min 7-10 years related experience, preferably in the agency / beauty / fashion/ branding and packaging, with 2-3 years of that experience at a director level.
What You’ll Love About Us:
Competitive base compensation
Paid Time Off
401k with Company Match
Medical, Dental, Vision, and Commuter Benefits
Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts
Complimentary Scentbird Membership
A fun, creative and energetic work environment
Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.
About the Brands:
Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
Deck of Scarlet: Deck of Scarlet was created to break the boredom and shake up clean beauty. The line of bold cosmetics features vivid colors, innovative textures, and unprecedented finishes that bring the fun and creativity back to clean beauty.
Confessions Of A Rebel: We’re not afraid to provoke. Our fragrances are made to excite and inspire: some are subversive, others are straightforward, all are compelling in their own right. He, she, they, YOU - our confessions are not caged in by gender.
Goodhabit: Built for the digitally native generation, Goodhabit is pioneering the movement in defending your skin against artificial blue light and modern day skin stressors. We’re developing clean, conscious, and effective skincare solutions that keep you connected, and your skin, protected.
Sanctuary: Our newest brand to the Scentbird family. This fragrance, just like the playful creature that was its muse, this scent opens with an energetic blend of red berries and fresh bamboo as a nod to the Red Panda’s favorite foods, while pink pepper adds an extra lively twist. Verdant notes like white tea, violet, and oakmoss pay homage to its habitat in the Himalayan Forests and mountains of China, as cashmere woods evoke a soft, cuddly feeling.
Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.