Strategic Insights Manager

As our Strategic Insights Manager, you will play a critical role in helping us better understand our target audience, and improve our marketing, product and overall company strategies. You will be responsible for conducting market research and analyzing customer data to identify trends, opportunities, and challenges that will inform our digital & physical product development, branding, advertising, and other company decisions.

What You’ll Be Responsible For:

  • Conduct market research to identify industry trends, competitive landscape, and consumer preferences related to fragrances and subscription-based services
  • Design and input consumer surveys into market research platforms and survey tools (Attest, Typeform etc.)
  • Design discussion guides for customer interviews, summarize insights from the interviews
  • Analyze customer data and behavior to identify patterns, insights, and opportunities for growth
  • Work with data visualization tools such as Looker, Mixpanel
  • Perform ad hoc analysis for customer behavior for programs and campaigns
  • Collaborate with cross-functional teams to develop and execute research projects, including surveys, focus groups, and customer interviews
  • Create reports and presentations that communicate research findings, insights, and recommendations to senior leadership and stakeholders
  • Stay up-to-date with industry news, trends, and emerging technologies to inform our marketing strategies and tactics. Report on these on an ongoing basis.

What You’ll Need to Have:

  • Strong analytical skills, with experience in data analysis and interpretation and creation of data and insights-based reports
  • Strong ability to interpret data and present strategic insights to a variety of stakeholders
  • Excellent communication skills, with the ability to present findings and insights to stakeholders at all levels
  • Strong command of the English language
  • Bachelor’s degree or higher, ideally in an analytics-related field
  • Familiarity with industry trends (fragrance, beauty, direct to consumer, digital) and consumer preferences is a plus
  • Ability to work independently and as part of a team, with strong project management and time management skills

What You’ll Love About Us:

  • Competitive base compensation
  • Bonus program
  • Paid Time Off and Work From Home
  • A fun, creative and energetic work environment

About Scentbird:Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

About the Brands:

  • Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
  • Deck of Scarlet: Deck of Scarlet is on a mission to break the clean category, redefining what clean fragrances should smell like. Composed entirely of vegan, cruelty-free ingredients, our fragrances bridge the gap between the clean and luxury categories, using the highest eau de parfum concentrations housed in sculptural, eye-catching bottles. You shouldn’t have to choose between being luxe and refined, or clean and vegan—now, you don’t have to.
  • Confessions Of A Rebel: We were born in 2018, holding fast to the idea that the fragrance industry was in dire need of a change. When we looked around, all we saw was a sea of sameness: outdated archetypes of femininity and masculinity paired with unrelatable images of luxury that we had no say in. In truth, we are complex in ways that cannot be contained in the traditional heteronormative stereotypes, existing beyond the binary with raw, unfiltered voices that deserve to be heard.
  • Goodhabit: Enriched with a blend of essential oils, Goodhabit’s clean, vegan, cruelty-free fragrances act as bottled intentions you set free with each mist. Our scents are designed to help you align with the good habits you’re building, while working to enhance and boost your mood. Inhale, exhale, and let the good energy flow through you.
  • Sanctuary: Created for those who care about the fate of our planets, Sanctuary offers fragrance for a better future. Our clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.
  • Drift: Drift began as an alternative to all of the tacky air care products on the market. Our products are designed to blend in, with amazing scents that stand out. We take pride in our fragrances, keeping them free from the traditional chemicals used in the fragrance industry. We are always phthalate and paraben free. We never skimp on quality of our scents or the products that deliver them. Our design ethos is simple but effective. We love our community, those who won’t settle for ordinary, and we want to deliver a best in class experience.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.

Salary range: $40,000 - $60,000 *

* All compensation is at the discretion of the company and based on the applicant's experience.