VP of Marketing

About the Role:

What You’ll Be Responsible For:

This role, reporting to the CMO, will:

  • Set overall vision, strategy, roadmap, plans and priorities to enable development and execution of Marketing success
  • Oversee our media, content marketing, SEO, influencers, CRM/lifecycle marketing, affiliate, and social media efforts
  • Elevate and strengthen the Scentbird brand across all user touchpoints
  • Own budgeting and forecasting of subscriber growth, work hand in hand with the CEO, CMO and Finance to drive business strategy and planning
  • Quarterback the relationships with external agencies, ensuring their ideas are implemented in a way that meets our standards and targets
  • Build, develop, and manage a high-performing marketing team
  • Develop an overall strategy that optimizes for overall subscriber journey while still achieving the discrete goals of each stage in the journey
  • Have a deep understanding of brand, positioning, consumer segmentation, CRM strategy, competitive landscape, and product portfolio
  • Oversee social media, lifecycle, community, content, and PR efforts

What We’ll Love About You:

  • Ability to lead through change and ambiguity while building foundational strategy and core competencies
  • Excellent communication skills; both verbal and written to clearly convey market dynamics, strategies, tactics, rationale and results
  • A strategic, entrepreneurial thinker who isn’t afraid to push the envelope and take calculated risks in the name of driving big wins
  • Able to lead, guide and mentor a dedicated and passionate team of marketing professionals
  • You understand that brand marketing and performance marketing are interconnected, and that data can inform and improve both. We believe the goal of marketing is to create, convert and build relationships with real human beings, driven by considered brand-building efforts and measured through data
  • A bright, kind and goal-oriented leader
  • A player/coach mentality and can play both roles exceptionally well

What You’ll Need to Have:

  • 10+ years of experience in digital-first consumer marketing
  • A passion for brand storytelling with a data-driven approach to measurement and processes
  • You live and breathe the data, but understand the importance of developing a true relationship with the consumer
  • Strong team leader with the ability to attract, cultivate and retain top performers
  • Ability to succeed in a fast-paced environment, including quickly and accurately assessing opportunities to determine the best approach.
  • Strong leadership experience with a “no job is too small” mindset as we scale with an entrepreneurial mindset.
  • The ability to balance customer-centric, bottom-line, and team-oriented marketing strategies
  • Experience leading marketing teams in a high-growth, e-commerce or subscription organization
  • You understand Pirate Metrics and are comfortable being responsible for acquisition and LTV metrics

What You’ll Love About Us:

  • Competitive base compensation
  • Bonus program
  • Remote first
  • Paid Time Off
  • Volunteer Time Off
  • 401k with Company Match
  • Medical, Dental, Vision, and Commuter Benefits
  • Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts
  • Complimentary Scentbird Membership
  • A fun, creative and energetic work environment

About Scentbird:

Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.

About the Brands:

  • Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
  • Deck of Scarlet: Deck of Scarlet was created to break the boredom and shake up clean beauty. The line of bold cosmetics features vivid colors, innovative textures, and unprecedented finishes that bring the fun and creativity back to clean beauty.
  • Confessions Of A Rebel: We’re not afraid to provoke. Our fragrances are made to excite and inspire: some are subversive, others are straightforward, all are compelling in their own right. He, she, they, YOU - our confessions are not caged in by gender.
  • Goodhabit: Built for the digitally native generation, Goodhabit is pioneering the movement in defending your skin against artificial blue light and modern day skin stressors. We’re developing clean, conscious, and effective skincare solutions that keep you connected, and your skin, protected.
  • Sanctuary: Our newest brand to the Scentbird family. This fragrance, just like the playful creature that was its muse, this scent opens with an energetic blend of red berries and fresh bamboo as a nod to the Red Panda’s favorite foods, while pink pepper adds an extra lively twist. Verdant notes like white tea, violet, and oakmoss pay homage to its habitat in the Himalayan Forests and mountains of China, as cashmere woods evoke a soft, cuddly feeling.

Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.