The Senior Email Marketing Manager will be responsible for strategic leadership of our customer engagement, retention and acquisition initiatives, reporting into our CMO. They will work alongside Acquisition and Retention to build world-class marketing campaigns delighted to engage, convert, retain and build client loyalty. The role requires a deep knowledge of email marketing, segmentation and analytics, as well as a real desire to build exceptional, personalized client experiences. Experience with SMS and Push Messaging is good to have, as well. As we scale our acquisition strategy, we are focusing equally on building ongoing relationships and opportunities for engagement with our customers.
What You’ll Be Responsible For:
Partnering with the Marketing to create an email marketing strategy focused on list growth, conversion, and retention.
Owning the QA and deployment of all emails, SMS messages, and push notification campaigns.
Overseeing the email marketing calendar for Scentbird, Goodhabit & Deck of Scarlet.
Submission & project management of creative briefs on JIRA for all email marketing campaigns.
Leading creative development and technical implementation of all transactional and triggered emails.
Managing daily execution of emails from creating briefs on JIRA, creative reviews, list and campaign set up in Iterable, QA, and scheduling.
Managing the Email Code and ensuring every email campaign is executed properly.
Creating and presenting email results & insights on a weekly and monthly basis.
Creating a testing framework to optimize engagement and conversions from emails.
Partnering with internal tech teams to build new functionality and triggers and troubleshoot issues as needed.
Working with Marketing Analytics to conduct analyses into campaign performance
Acting as the point of contact for cross-functional partners on email.
What We’ll Love About You:
You have deep expertise in triggered/automated drip campaigns and workflows, including flows for customer welcoming, browsing, abandoned cart, guiding pre-and post-purchase behavior, and re-engagement.
You’re a highly intelligent, strategic, creative thinker who brings a positive attitude, a love of innovation and takes pride in exceptional execution.
What You’ll Need to Have:
4+ years proven experience in hands-on management of successful email marketing with B2C e-Commerce & subscription businesses
Email reporting experience; knowledge of email metrics and ability to identify trends and translate data into actionable business insights.
Experience with project management (experience with JIRA is a plus).
The ability to multitask and work in a collaborative and fast-paced environment.
Excellent oral, written, and presentation communication skills.
Proven ability to work independently, juggle multiple priorities, and complete responsibilities in a fast-paced, change-oriented environment.
What You’ll Love About Us:
Competitive base compensation Bonus program
Paid Time Off
Volunteer Time Off
401k with Company Match
Medical, Dental, Vision, and Commuter Benefits
Flexible Spending Accounts, as well as Dependent Care Flexible Spending Accounts
Complimentary Scentbird Membership
A fun, creative, and energetic work environment
Scentbird is in a really opportunistic and exciting chapter of its lifecycle. With the launch of our fourth owned brand, we know this is just the beginning. This is an opportunity to be a part of something exciting ⎼ and we hope you’ll join us.
Scentbird inspires fragrance lovers to go beyond the ordinary and sample scents that evoke passion, confidence, and the unknown. Our mission is to revolutionize the way we perfume by bringing the ultimate fragrance playground right to your fingertips and offering a digital subscription service that lets members choose from over 500+ designer perfumes each month.
About the Brands:
Scentbird: The easiest way for fragrance lovers to discover, try, and buy their favorite scented products without a commitment
Deck of Scarlet: Deck of Scarlet was created to break the boredom and shake up clean beauty. The line of bold cosmetics features vivid colors, innovative textures, and unprecedented finishes that bring the fun and creativity back to clean beauty.
Confessions Of A Rebel: We’re not afraid to provoke. Our fragrances are made to excite and inspire: some are subversive, others are straightforward, all are compelling in their own right. He, she, they, YOU - our confessions are not caged in by gender.
Goodhabit: Built for the digitally native generation, Goodhabit is pioneering the movement in defending your skin against artificial blue light and modern-day skin stressors. We’re developing clean, conscious, and effective skincare solutions that keep you connected, and your skin, protected.
Sanctuary: Our newest brand to the Scentbird family. This fragrance, just like the playful creature that was its muse, this scent opens with an energetic blend of red berries and fresh bamboo as a nod to the Red Panda’s favorite foods, while pink pepper adds an extra lively twist. Verdant notes like white tea, violet, and oak moss pay homage to its habitat in the Himalayan Forests and mountains of China, as cashmere woods evoke a soft, cuddly feeling.
Scentbird is committed to bringing individuals from different backgrounds and perspectives into the Nest. We strive to uphold an inclusive environment where individuals of all different backgrounds, ages, colors, ethnicities, gender, or gender identities, genetics, physical or mental abilities, protected veteran status, race, religious or sexual orientation, thrive. We respect the laws enforced by the EEOC and are dedicated internally to going above and beyond in fostering diversity. Come as you are - we’re excited to meet you.